The State of AI for Business: 5 Things Every Leader Needs to Know

What does AI mean for your business, and where should you focus first?

For automotive aftermarket leaders, AI is becoming a business issue that reaches far beyond the IT department. From how you market and sell to how you serve customers, develop talent, and manage operations, the opportunities are growing, and so are the questions.

Which developments deserve your attention? Where could AI help your team work more efficiently and drive growth? And how do you move from experimenting with tools to building a practical strategy?

Join Babcox Media’s AftermarketNews, SmarterX, and Marketing AI Institute for a webinar featuring Paul Roetzer, AI author, entrepreneur, and speaker. Drawing from his presentation, The State of AI for Business: 5 Things Every Leader Needs to Know, Paul will explore the developments, opportunities, and decisions shaping AI adoption across businesses. A live Q&A will expand the conversation into the automotive aftermarket, with audience questions guiding a discussion of what these changes could mean for manufacturers, distributors, suppliers, and service providers.

You’ll explore five things every aftermarket leader needs to know:

• What matters now: The AI developments business leaders can’t afford to ignore.
• Where the opportunities are: How to identify ways AI could improve efficiency, support growth, and create competitive advantage.
• What it means for your people: How AI may change roles, workflows, and talent development.
• How to move forward: A practical framework for becoming a more AI-forward organization.
• What could come next: How advancing AI capabilities may reshape industries and business models—including the aftermarket.

Register now to better understand what’s possible—and start thinking through your next move.

Paul Roetzer is on a mission to accelerate AI literacy and human-centered AI transformation in organizations. As the founder and CEO of SmarterX and Marketing AI Institute, Roetzer is the driving force behind some of the industry's leading AI events and content. He created the Marketing AI Conference (MAICON), co-hosts the popular podcast The Artificial Intelligence Show, and is co-author of Marketing Artificial Intelligence.

 

Brandi Gangel is the President of Operations at Babcox Media, the leading media, content and intelligence provider in the automotive industry. Brandi has more than 20 years of experience across hospitality, retail, and media.

 

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