SmarterX | InnovationsGPT

Welcome to InnovationsGPT, a ChatGPT-powered tool from Paul Roetzer and SmarterX designed to identify and prioritize innovation opportunities for your business.

InnovationsGPT helps you brainstorm transformative ideas and draft preliminary strategic plans.

The AI Innovation Model: Look at Your Business Growth Opportunities Differently.

While many organizations focus on AI for efficiency and productivity gains, the AI Innovation Model from SmarterX helps push beyond conventional boundaries, empowering you to reimagine your business model, revolutionize your industry, and drive growth.

In the AI Innovation Model, you are looking for ideas that accelerate business AI transformation.

What do you want to 10x?
What do you want to transform or disrupt?
What do you want to reimagine or reinvent?
What is a smarter version of your business, products, or services?
What does AI make possible today that was previously impossible?
How do you accelerate growth through new markets, solutions, and strategies?
What change would create significant value for your organization or audiences?

You start with ideating. A strong innovation idea includes a value statement that conceptualizes the potential impact. This is essential for prioritizing which ideas to explore.

Example 1: Personalized Promos

INNOVATION: Use AI to generate and personalize promotional campaigns — dynamically adjusting offers by customer lifetime value and purchase intent.

VALUE: Targeted promotions could reduce discounting by 10% while maintaining sales volume, saving $2M annually.

Example 2: Ad Optimization

INNOVATION: Use generative AI to automatically create and A/B test thousands of ad variations based on audience segments and performance data.

VALUE: Improving ad performance by even 10% could drive an additional $2M in annual campaign ROI across digital channels.

Example 3: Voice of Customer

INNOVATION: Use AI to analyze customer reviews, call transcripts, and social mentions to uncover sentiment trends and emerging topics for campaign messaging.

VALUE: Turning real-time sentiment insights into agile messaging could improve campaign relevance and lift engagement by 15–20%, worth $1M+ in brand impact annually.

InnovationsGPT is built to help you craft and refine your ideas, and then accelerate your planning by drafting an initial strategic brief.

How It Works

There are three conversation starters to choose from:

Brainstorm innovation ideas. InnovationsGPT assists you in considering your current goals and areas where innovation could make the biggest impact.
Strategize an innovation idea. You enter an innovation idea, and then InnovationsGPT collaborates with you to challenge and improve it. Once the statement is ready, InnovationsGPT analyzes the opportunity and provides a strategic brief detailing ways AI could be used to help activate it.
Show sample innovation ideas. InnovationsGPT will show you a collection of examples. You can keep asking it for “more,” and even ask it for examples in specific innovation ideas by business types, industries, departments, and goals (e.g. “show me more customer success examples,” “show me examples for retailers.”).

Build a Smarter Business

Your organization has the opportunity to rapidly transform through the infusion of AI technologies that drive efficiency, productivity, creativity, revenue, growth and innovation.

Start by using InnovationsGPT to identify and prioritize innovations that can accelerate business AI transformation.

You must be logged into ChatGPT to use InnovationsGPT.

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