SmarterX | AI Education, Events, Speaking, and Consulting

Upcoming Live Events

Join Us Live This November

Register for live or on-demand access to our upcoming sessions with the SmarterX team.

Introduction to AI Score for Business Leaders featuring Paul Roetzer

Live Webinar

Introduction to AI Score for Business Leaders

Friday, November 13, 2026 | 12 PM ET / 9 AM PT

Paul Roetzer, Founder & CEO

Learn how AI Score helps organizations assess AI maturity, identify gaps, and track the progress of AI transformation over time.

AI Academy Day 2026 featuring Paul Roetzer, Jessica Miller, and Mike Kaput

Live Webinar

AI Academy Day 2026: Building an AI-Forward Workforce

Thursday, November 19, 2026 | 12 PM ET / 9 AM PT

Paul Roetzer, Jessica Miller & Mike Kaput

Get a first look at the next phase of AI Academy, including personalized learning journeys, new courses, the 2027 roadmap, and a live AMA.

Can't make it live? Register to get on-demand access.

We educate and empower leaders to reimagine business models, reinvent industries, and rethink what's possible.

We believe AI will rapidly transform businesses, industries, jobs, the economy, educational systems, and society. The vast majority of professionals and leaders are not prepared for that change.
We believe you can build a smarter version of any business through a responsible, human-centered approach to AI.
We believe the future of all business is AI native, AI emergent, or obsolete.
We believe AI education and training will be the foundation for success in every organization.
Our goal is to Accelerate AI Literacy for All.^TM

Intro

Intro to AI Live Class

December 2

Our live Intro to AI class is free and will help you understand the latest trends in AI and what it’s capable of doing. Professionals of all levels are encouraged to join. Take 1 hour to launch your AI transformation!

Register Now

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Scaling AI Live Class

November 10

Take the next step in transforming your company and career with AI. Join us for a 60-minute free webinar to learn how to scale AI responsibly in your organization.

Register Now

Start Your AI Transformation with AI Academy by SmarterX

Accelerating AI literacy and transformation isn’t optional. It’s a career and business imperative.

AI Academy by SmarterX and our AI Mastery Membership help professionals and organizations thrive through the disruption and uncertainty ahead.

The AI Mastery Membership is a 12-month subscription that gives you access to all the education, insights, and answers you need to master AI for your company and career.

AI Mastery Membership

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What is the Value of AI Education?

The AI Value Calculator estimates the value that you will see from investing in AI training and technology in terms of increased productivity and efficiency.

With this tool, you will see the impact that investing in AI education can bring to both individuals and teams.

Try the AI Value Calculator

MAICON 2026 Confronts AI’s Promise and Its Human Costs

Oct 20, 2026

In Brief MAICON 2026 brought nearly 2,000 people to Cleveland for conversations about putting AI to work and...

AI Is Reshaping Work and Who Gets Hired at Anthropic

Oct 20, 2026

In Brief At Anthropic, employees are managing fleets of AI agents, human attention is becoming a constraint, and junior...

OpenAI's Former Safety Writer Warns Guardrails Are Failing

Oct 20, 2026

In Brief David Robinson helped write OpenAI's explanations of why its models were safe to release. Now he says...

Kevin Roose, Andrew Yang, and Karen Hao Take the Main Stage at MAICON

Oct 19, 2026

We hosted MAICON 2026 in Cleveland, Oct 13-15. It was an incredible week that brought nearly 2,000 marketers and...

Why AI Leaders Need to Measure the Cost of Getting Work Done

Oct 9, 2026

Alibaba.com tests its AI agents on 107 commerce tasks. Getting the work done is only the first test. The company also...

The AI Training Gap

Oct 8, 2026

A stubborn gap exists between how much AI demands from workers and how much training organizations are providing,...

Granola: Take Better Meeting Notes Without Taking Notes

Oct 16, 2026

Meetings are supposed to be about conversations, decisions, and collaboration. But when you're busy taking notes, it's...

ChatGPT Desktop Explained: Browser Automation, Local Files, and More

Oct 9, 2026

Most people use ChatGPT through a web browser. But what happens when ChatGPT can work more directly with your computer,...

AI Apps Are Becoming More Agentic. Our Series Is Evolving with Them.

Oct 2, 2026

AI apps are changing quickly—and increasingly, they’re doing more than responding to prompts. They can use tools,...

Copilot Agents: What They Can Do and How to Build Your Own

Oct 2, 2026

What can an agent actually do for your business today, and how do you put one to work? In our new AI Apps & Agents...

AI for Insurance: How to Find the AI You're Paying For Before Buying Anything New

Oct 1, 2026

Most insurance professionals looking to adopt AI assume they need to buy something new. But in many cases, the best...

What We Learned in Our AI Academy Live Session: Inside the SmarterX AI Policy

Sep 25, 2026

If your team is adopting AI tools faster than your policies can keep up — or doing it without policies at all — this...

Learn Through the Podcast

Tune in each week to The Artificial Intelligence Show with Paul Roetzer (SmarterX and Marketing AI Institute founder and CEO) and Mike Kaput (SmarterX and Marketing AI Institute Chief Content Officer) to get the latest AI news.

Paul and Mike make AI approachable and actionable by breaking it down for business leaders into three main topics, plus 5 - 10 rapid-fire items.

You can listen on your favorite podcast network or watch on the Marketing AI Institute YouTube channel.

The Artificial Intelligence Show

Inspire Through Keynotes

SmarterX founder and CEO Paul Roetzer is a renowned international AI speaker, having presented 200+ conference keynotes, as well as virtual and in-person private engagements for major brands, agencies, tech companies, investors, non-profits, and schools.

Featured keynotes include:

The State of AI for Business: 5 Things Every Leader Needs to Know
The AI-Forward Organization: 5 Essential Steps to Scaling AI
Intro to AI: How AI Will Transform Your Company and Career
The Road to AGI: A Potential Timeline of What Happens Next, What It Means, and What We Can Do About It

Keynotes start at $60,000 + travel.

Book Paul to Speak

Engage Through Workshops

SmarterX offers a collection of workshops designed to engage your teams and accelerate responsible AI adoption and transformation.

All half-day workshops are personalized for your organization and industry, and feature SmarterX’s proprietary frameworks and templates.

Applied AI for Practitioners Workshop: Identify and prioritize AI use cases and pilot projects.
AI Innovation Workshop: Move beyond efficiency and productivity use cases, and focus on applying AI to drive innovation and growth through new ideas, products, markets, and business models.
Prompting for Professionals Workshop: Learn the art and science of prompting, and create a collection of template prompts that your teams can immediately apply to their workflows.
Strategic AI Leaders Workshop: Analyze and prioritize business problems that may be solved more efficiently, and intelligently, with AI.

Workshops start at $75,000 for a half-day event.

AI Workshops

Explore through Research

What’s the story of AI? Where are we? Where are we going? What can you do to prepare your organization and people for success?

Stay current on the AI topics that will impact your career and company.

The SmarterX research agenda includes topics related to AI and:

Economy
Education
Ethics
Future of Work
Industries
Infrastructure
Technologies

Research is discussed weekly on the podcast, and periodically published to the blog and newsletter.

AI research papers

About SmarterX

SmarterX was introduced by Paul Roetzer in 2022 as the consulting arm of Marketing AI Institute, and spun out as its own company in 2024.

While we offer limited consulting and advisory services, the SmarterX business model is designed to prioritize one-to-many initiatives that affect the largest number of leaders and organizations possible, as quickly as possible.

SmarterX looks to drive efficiencies, productivity, innovation, and growth in all areas of business, but focuses on marketing, sales, and service as the primary drivers of value creation.

Marketing AI Institute continues to cater to marketing practitioners and leaders through content, courses and events, including the Marketing AI Conference (MAICON), its flagship annual event.