Accelerate AI Literacy and Transformation

AI Keynotes and Education

SmarterX is an AI research and education firm and parent company of
AI Academy, The Artificial Intelligence Show, and Marketing AI Institute.

 

AI Academy by SmarterX
The Artificial Intelligence Show
Marketing AI Institute

We educate and empower leaders to reimagine business models, reinvent industries, and rethink what's possible. 

  • We believe AI will rapidly transform businesses, industries, jobs, the economy, educational systems, and society. The vast majority of professionals and leaders are not prepared for that change.
  • We believe you can build a smarter version of any business through a responsible, human-centered approach to AI.
  • We believe the future of all business is AI native, AI emergent, or obsolete.  
  • We believe AI education and training will be the foundation for success in every organization.
  • Our goal is to Accelerate AI Literacy for All.TM

 

Get Started With Free AI Classes

Join us for our next free, live class.
Intro

Intro to AI Live Class

September 30

Our live Intro to AI class is free and will help you understand the latest trends in AI and what it’s capable of doing. Professionals of all levels are encouraged to join. Take 1 hour to launch your AI transformation!

Register Now

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Scaling AI Live Class

September 11

Take the next step in transforming your company and career with AI. Join us for a 60-minute free webinar to learn how to scale AI responsibly in your organization.

Register Now

Start Your AI Transformation with AI Academy by SmarterX

Accelerating AI literacy and transformation isn’t optional. It’s a career and business imperative.

AI Academy by SmarterX and our AI Mastery Membership help professionals and organizations thrive through the disruption and uncertainty ahead.

The AI Mastery Membership is a 12-month subscription that gives you access to all the education, insights, and answers you need to master AI for your company and career. 

Become an AI Mastery Member today

AI Mastery Membership
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What is the Value of AI Education?

The AI Value Calculator estimates the value that you will see from investing in AI training and technology in terms of increased productivity and efficiency.

With this tool, you will see the impact that investing in AI education can bring to both individuals and teams. 

Try the AI Value Calculator

Latest SmarterX Blog Posts

View the full blog archive.

Most Workers Have Mixed Feelings About AI's Impact on Their Job

Aug 20, 2026

The gap between AI buzz and AI reality is wide, and there's not much reliable data about what's actually happening...

The Data Center Revolt Is Exposing AI's Trust Problem

Aug 18, 2026

In Brief OpenAI pledged to build responsibly in Texas, Bloomberg reported that top AI labs still have not disclosed...

The White House Disparages OpenAI's Star Policy Hire

Aug 18, 2026

In Brief White House officials are warning OpenAI that its hire of AI policy writer Dean Ball could damage the...

Anthropic Is Now Watermarking Everything Claude Writes

Aug 18, 2026

In Brief Anthropic will now mark content generated by Claude, embedding an invisible statistical watermark in text and...

How Zapier Built an AI Marketing Brain

Aug 18, 2026

Zapier had a problem hiding in plain sight: Zapier is a company that helps businesses connect their apps and automate...

Data Centers and AI’s Environmental Impact

Aug 17, 2026

I get a lot of questions about data centers and AI’s impact on the environment. These are nuanced topics with very...

Latest AI Academy Headlines

Learn about the latest course releases and news from AI Academy by SmarterX. View more headlines.

Claude Artifacts: Turn Your Data Into Interactive Dashboards Without Code

Aug 14, 2026

What if the reporting tool you've been wishing for already exists in your Claude subscription? For many teams,...

AI for Legal: Avoid Random Acts of AI

Aug 13, 2026

It’s not uncommon in legal departments right now for a general counsel to purchase an AI tool after a compelling vendor...

GPT-5.6 Sol: Putting OpenAI’s Most Powerful Model to the Test

Aug 7, 2026

OpenAI calls GPT-5.6 Sol its most powerful model yet. But “powerful” is a vague label, and benchmark scores don’t...

Learn Through the Podcast

Tune in each week to The Artificial Intelligence Show with Paul Roetzer (SmarterX and Marketing AI Institute founder and CEO) and Mike Kaput (SmarterX and Marketing AI Institute Chief Content Officer) to get the latest AI news. 

Paul and Mike make AI approachable and actionable by breaking it down for business leaders into three main topics, plus 5 - 10 rapid-fire items. 

You can listen on your favorite podcast network or watch on the Marketing AI Institute YouTube channel. 

The Artificial Intelligence Show

Subscribe to the ExecAI Insider Weekly Newsletter

Inspire Through Keynotes 

SmarterX founder and CEO Paul Roetzer is a renowned international AI speaker, having presented 200+ conference keynotes, as well as virtual and in-person private engagements for major brands, agencies, tech companies, investors, non-profits, and schools.

Featured keynotes include:

  • The State of AI for Business: 5 Things Every Leader Needs to Know
  • The AI-Forward Organization: 5 Essential Steps to Scaling AI
  • Intro to AI: How AI Will Transform Your Company and Career
  • The Road to AGI: A Potential Timeline of What Happens Next, What It Means, and What We Can Do About It

Keynotes start at $60,000 + travel. 

Book Paul to Speak

Engage Through Workshops

SmarterX offers a collection of workshops designed to engage your teams and accelerate responsible AI adoption and transformation. 

All half-day workshops are personalized for your organization and industry, and feature SmarterX’s proprietary frameworks and templates.

  • Applied AI for Practitioners Workshop: Identify and prioritize AI use cases and pilot projects. 
  • AI Innovation Workshop: Move beyond efficiency and productivity use cases, and focus on applying AI to drive innovation and growth through new ideas, products, markets, and business models. 
  • Prompting for Professionals Workshop: Learn the art and science of prompting, and create a collection of template prompts that your teams can immediately apply to their workflows.
  • Strategic AI Leaders Workshop: Analyze and prioritize business problems that may be solved more efficiently, and intelligently, with AI.

Workshops start at $75,000 for a half-day event.

Inquire about an AI workshop for your organization

AI Workshops

Explore through Research

What’s the story of AI? Where are we? Where are we going? What can you do to prepare your organization and people for success?

Stay current on the AI topics that will impact your career and company.

The SmarterX research agenda includes topics related to AI and:

  • Economy 
  • Education 
  • Ethics
  • Future of Work
  • Industries 
  • Infrastructure 
  • Technologies

Research is discussed weekly on the podcast, and periodically published to the blog and newsletter. 

AI research papers

About SmarterX

SmarterX was introduced by Paul Roetzer in 2022 as the consulting arm of Marketing AI Institute, and spun out as its own company in 2024.

While we offer limited consulting and advisory services, the SmarterX business model is designed to prioritize one-to-many initiatives that affect the largest number of leaders and organizations possible, as quickly as possible. 

SmarterX looks to drive efficiencies, productivity, innovation, and growth in all areas of business, but focuses on marketing, sales, and service as the primary drivers of value creation. 

Marketing AI Institute continues to cater to marketing practitioners and leaders through content, courses and events, including the Marketing AI Conference (MAICON), its flagship annual event.