SmarterX | AI Education, Events, Speaking, and Consulting

INTRODUCING AI SCORE BY SMARTERX

How Ready Are You for AI?

Understand where you stand, identify opportunities for growth, and make AI transformation measurable.

AI READINESS & TRANSFORMATION

Know Where You Stand.
Discover What's Next.

AI Score helps individuals and organizations understand their AI readiness, identify strengths and gaps, and prioritize the next steps in AI education and transformation.

Personal AI Score Business AI Score

Explore AI Score →

AI READINESS SNAPSHOT

66%

Moderate

Sample AI readiness results

Vision

82%

Strategy

70%

Data

57%

Technology

74%

Governance

47%

Literacy

64%

People

68%

Performance

60%

Illustrative results. Not an actual organizational assessment.

Live & On-Demand Events

Learn With the SmarterX Team

Explore our latest on-demand webinar and register for an upcoming live event.

On-Demand Webinar

Introduction to AI Score for Business Leaders

Available Now | Watch Anytime

Paul Roetzer, Founder & CEO

Discover how AI Score helps organizations assess AI maturity, identify strengths and gaps, and make AI transformation more measurable and actionable.

Watch On Demand

AI Academy Day 2026 featuring Paul Roetzer, Jessica Miller, and Mike Kaput

Live Webinar

AI Academy Day 2026: Building an AI-Forward Workforce

Thursday, November 19, 2026 | 12 PM ET / 9 AM PT

Paul Roetzer, Jessica Miller & Mike Kaput

Get a first look at the next phase of AI Academy, including personalized learning journeys, new courses, the 2027 roadmap, and a live AMA.

Watch AI Score on demand today, or register for AI Academy Day to join us live on November 19. Can't attend live? Register to receive on-demand access.

We educate and empower leaders to reimagine business models, reinvent industries, and rethink what's possible.

We believe AI will rapidly transform businesses, industries, jobs, the economy, educational systems, and society. The vast majority of professionals and leaders are not prepared for that change.
We believe you can build a smarter version of any business through a responsible, human-centered approach to AI.
We believe the future of all business is AI native, AI emergent, or obsolete.
We believe AI education and training will be the foundation for success in every organization.
Our goal is to Accelerate AI Literacy for All.^TM

Intro to AI Live Class

December 2

Our live Intro to AI class is free and will help you understand the latest trends in AI and what it’s capable of doing. Professionals of all levels are encouraged to join. Take 1 hour to launch your AI transformation!

Register Now

Scaling AI Live Class

Date to be announced

Take the next step in transforming your company and career with AI. Join us for a 60-minute free webinar to learn how to scale AI responsibly in your organization.

Register Now

Start Your AI Transformation with AI Academy by SmarterX

Accelerating AI literacy and transformation isn’t optional. It’s a career and business imperative.

AI Academy by SmarterX and our AI Mastery Membership help professionals and organizations thrive through the disruption and uncertainty ahead.

The AI Mastery Membership is a 12-month subscription that gives you access to all the education, insights, and answers you need to master AI for your company and career.

What is the Value of AI Education?

The AI Value Calculator estimates the value that you will see from investing in AI training and technology in terms of increased productivity and efficiency.

With this tool, you will see the impact that investing in AI education can bring to both individuals and teams.

Try the AI Value Calculator

AI Learning Is Becoming Dynamic. AI Academy Is Evolving With It

Nov 13, 2026

Artificial intelligence is changing fast. Models now gain new capabilities within weeks or months. AI agents are...

Does Your Organization Have Rules for Using AI?

Nov 12, 2026

Most organizations have provided their teams with AI tools and licenses. What they haven’t done is shown those teams...

AI Agents Are Changing What Companies Pay for Software

Nov 10, 2026

In Brief AI agents are becoming a way to operate business software, raising questions about what companies should pay...

AI Is Accelerating Anthropic's Research Behind Closed Doors

Nov 10, 2026

In Brief AI safety nonprofit METR says Anthropic made roughly two years of progress in one year, largely because AI...

The Midterm Data Center Backlash Could Raise Your AI Costs

Nov 10, 2026

In Brief U.S. midterm voters backed widespread limits on data centers and elected candidates who favor slowing their...

Where Does Your Organization Stand With AI? AI Score Can Help You Find Out

Nov 9, 2026

AI Score, a new change management platform from SmarterX, helps business leaders assess AI maturity, identify gaps,...

Meta Muse Review: What Can This Personal AI Agent Do?

Nov 13, 2026

What if your AI assistant could do more than answer questions? What if it could research topics, navigate websites,...

AI for Healthcare: How to Find the Hidden 'Administrative Tax' in Your Work

Nov 13, 2026

Every healthcare professional pays a hidden cost in their work—not in dollars, but in time, energy, and attention. It's...

You're Using AI. But Are You Actually Transforming?

Nov 11, 2026

Join Paul Roetzer for an AI Academy Book Club conversation about his new book, The AI Transformation Blueprint, and...

AI for Finance: Six Use Cases Finance Teams Can Act On Now

Nov 6, 2026

Most finance teams know AI can help. The challenge is knowing where to start. With thousands of tools and endless hype,...

Gemini Notebook Interactive Reports: Turn Your Sources Into Shareable Content

Nov 6, 2026

What if you could turn a collection of documents, research, and other source materials into an interactive report...

AI for Software and Tech: How to Stop Being the Author of Your Work and Start Being the Architect

Oct 30, 2026

The default mode of working in software and tech is what you might call author mode: Writing every line of code,...

Learn Through the Podcast

Tune in each week to The Artificial Intelligence Show with Paul Roetzer (SmarterX and Marketing AI Institute founder and CEO) and Mike Kaput (SmarterX and Marketing AI Institute Chief Content Officer) to get the latest AI news.

Paul and Mike make AI approachable and actionable by breaking it down for business leaders into three main topics, plus 5 - 10 rapid-fire items.

You can listen on your favorite podcast network or watch on the Marketing AI Institute YouTube channel.

Inspire Through Keynotes

SmarterX founder and CEO Paul Roetzer is a renowned international AI speaker, having presented 200+ conference keynotes, as well as virtual and in-person private engagements for major brands, agencies, tech companies, investors, non-profits, and schools.

Featured keynotes include:

The State of AI for Business: 5 Things Every Leader Needs to Know
The AI-Forward Organization: 5 Essential Steps to Scaling AI
Intro to AI: How AI Will Transform Your Company and Career
The Road to AGI: A Potential Timeline of What Happens Next, What It Means, and What We Can Do About It

Keynotes start at $60,000 + travel.

Engage Through Workshops

SmarterX offers a collection of workshops designed to engage your teams and accelerate responsible AI adoption and transformation.

All half-day workshops are personalized for your organization and industry, and feature SmarterX’s proprietary frameworks and templates.

Applied AI for Practitioners Workshop: Identify and prioritize AI use cases and pilot projects.
AI Innovation Workshop: Move beyond efficiency and productivity use cases, and focus on applying AI to drive innovation and growth through new ideas, products, markets, and business models.
Prompting for Professionals Workshop: Learn the art and science of prompting, and create a collection of template prompts that your teams can immediately apply to their workflows.
Strategic AI Leaders Workshop: Analyze and prioritize business problems that may be solved more efficiently, and intelligently, with AI.

Workshops start at $75,000 for a half-day event.

Explore through Research

What’s the story of AI? Where are we? Where are we going? What can you do to prepare your organization and people for success?

Stay current on the AI topics that will impact your career and company.

The SmarterX research agenda includes topics related to AI and:

Economy
Education
Ethics
Future of Work
Industries
Infrastructure
Technologies

Research is discussed weekly on the podcast, and periodically published to the blog and newsletter.

About SmarterX

SmarterX was introduced by Paul Roetzer in 2022 as the consulting arm of Marketing AI Institute, and spun out as its own company in 2024.

While we offer limited consulting and advisory services, the SmarterX business model is designed to prioritize one-to-many initiatives that affect the largest number of leaders and organizations possible, as quickly as possible.

SmarterX looks to drive efficiencies, productivity, innovation, and growth in all areas of business, but focuses on marketing, sales, and service as the primary drivers of value creation.

Marketing AI Institute continues to cater to marketing practitioners and leaders through content, courses and events, including the Marketing AI Conference (MAICON), its flagship annual event.

Accelerate AI Literacy and Transformation

How Ready Are You for AI?

Know Where You Stand.
Discover What's Next.

Learn With the SmarterX Team

Introduction to AI Score for Business Leaders

AI Academy Day 2026: Building an AI-Forward Workforce

SmarterX is an AI research and education firm and parent company of
AI Academy, The Artificial Intelligence Show, and Marketing AI Institute.