AI for Media & Entertainment Blueprint [Webinar]

Give Your Teams More Time to Create. Give Your Content More Ways to Connect.

Your stories, expertise, and creative talent set your organization apart. But too much time goes into the work surrounding the work:

Finding the right footage. Organizing research. Preparing content for different channels. Coordinating reviews.

AI can help reduce that friction, giving your teams more capacity to develop stronger stories, improve audience experiences, and make better use of the content you already have.

In this webinar, presented by Google Cloud, Mike Kaput (Chief Content Officer, SmarterX) and Taylor Radey (Director of Research) will explore how media and entertainment professionals can use AI across content development, production, distribution, and commercial operations.

You’ll leave with concrete applications to explore and a clear plan for getting started.

What You’ll Learn

• What’s changing in media and entertainment: How AI is moving from assistance with individual tasks to support for connected workflows.
• Where to start: Practical applications for research, archive search, localization, content discovery, subscriber support, and advertising review.
• What’s working: Examples of media and entertainment brands using AI to streamline workflows and free up bandwidth.
• How to match AI capabilities to your needs, from everyday assistance to more advanced applications.
• How to take action: A step-by-step approach to choosing a use case, building skills, measuring results, and expanding adoption responsibly.

Whether you’re exploring your first use case or building on early wins, you’ll leave with a clearer view of where AI can help and what to do next.

Who This Is For

This session is designed for media and entertainment professionals responsible for:

• Content strategy, editorial, and creative development
• Production, content management, and distribution
• Audience development, digital products, and subscriber experience
• Advertising, marketing, and commercial performance
• Technology, operations, and AI adoption

If you’re accountable for the quality of your content, the effectiveness of your operations, or the strength of your audience relationships, this webinar will help you identify practical next steps.

About the Series

This webinar is part of our AI for Industries Week, presented by Google Cloud.

Each blueprint is designed to help leaders turn AI theory into real-world operational impact across their organizations.

Meet Your Presenters

Mike Kaput is the Chief Content Officer at SmarterX & Marketing AI Institute, where he helps some of the world's top companies understand and adopt AI. He's also the co-host of the hit podcast The Artificial Intelligence Show and co-author of the book "Marketing Artificial Intelligence."

Taylor Radey is the Director of Research at SmarterX, where she leads original research on how artificial intelligence is transforming work, business, and society. She also serves as an instructor supporting AI Academy by SmarterX, translating research into learning experiences for professionals navigating rapid change.

Reserve Your Spot

Discover how to put AI to work across media and entertainment and give your team more capacity to create stronger content and connect with your audiences.

Register for the webinar

Fill out the form to save your spot.