AI for Marketing Blueprint  [Webinar] 

Scale Smarter. Move Faster. Do More With Less.

Every modern marketing leader faces the same reality:

Your team is under pressure to do more with less.

Revenue goals are rising. Budgets are tightening. Campaign cycles are shrinking. And expectations for personalization, performance, and measurable impact keep growing.

Artificial intelligence isn’t a future consideration anymore. It’s a competitive advantage today.

In this on-demand session from our AI for Departments Blueprints Week, presented by Google Cloud, Paul Roetzer (Founder & CEO, SmarterX) and Mike Kaput (Chief Content Officer) break down how marketing teams can use AI to drive measurable impact across strategy, content, and campaign execution.

This is not theory. It’s a practical roadmap.

What You’ll Learn

In this AI for Marketing webinar, you’ll learn:

• The current state of AI for marketing and where teams are seeing measurable ROI
• High-impact AI marketing use cases across content, data analysis, workflow automation, and customer experience
• How to move from isolated AI experiments to a scalable AI marketing strategy
• A practical roadmap for evaluating AI marketing tools and building real capability
• A step-by-step AI action plan to implement and scale AI across your marketing team

Whether you're just beginning your AI journey or looking to operationalize it across your team, this session will help you move from experimentation to execution.

Who This Is For

This session is built for:

• CMOs and VP-level marketing leaders
• Directors and team leads responsible for performance and growth
• Change agents tasked with modernizing marketing operations
• Marketing teams exploring AI adoption at scale

If you're responsible for results and looking for smarter ways to achieve them,  this session is for you.

About the Series

This webinar is part of our AI for Departments Blueprints Week, presented by Google Cloud.

Each blueprint is designed to help leaders turn AI theory into real-world operational impact across their organizations. 

Watch On Demand

Get instant access to the full session and start building a smarter, AI-powered marketing operation today.

Presented By:

Paul Roetzer is on a mission to accelerate AI literacy and human-centered AI transformation in organizations. As the founder and CEO of SmarterX and Marketing AI Institute, Roetzer is the driving force behind some of the industry's leading AI events and content. He created the Marketing AI Conference (MAICON), co-hosts the popular podcast The Artificial Intelligence Show, and is co-author of Marketing Artificial Intelligence.

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue. Kaput is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.