AI for CMOs Blueprint
[Webinar] 

CMOs are facing a version of the same challenge: their roles are being redefined in real time.

AI is accelerating expectations. Budgets are tightening. Teams are stretched. And the pressure to prove marketing’s impact has never been higher.

At the same time, CMOs are being asked to move faster—without sacrificing brand trust, creativity, or the human judgment that makes marketing work.

That's why the CMOs pulling ahead aren't just adopting AI; they're approaching this transformation with the governance, talent strategy, and leadership behavior it requires.

Join us for an educational live webinar on March 26, where we’ll break down key insights from SmarterX’s new research-driven report, AI for CMOs Blueprint presented by Google Cloud.

This is not a tool webinar. It’s a candid look at what marketing leaders are actually navigating inside their organizations as AI reshapes workflows, investments, talent strategy, and the expectations of the CMO role itself.

Mike Kaput, Chief Content Officer, and Cathy McPhillips, CMO, of SmarterX will share the most important takeaways from the report and leave time for discussion and audience Q&A.

What You’ll Learn

In this session, you’ll uncover:

• How the gap between AI and ROI is the defining CMO challenge, and what the top 20% are doing differently
• The new CMO-CFO dynamic, and why the way you justify marketing investment has permanently changed
• Five ways AI is disrupting marketing, and where to place your strategic bets
• Why the real barriers to transformation are human, not technical (and the single highest-leverage thing you can do about it)
• A five-step action plan for turning scattered pilots into a durable operating model
• What's coming next (from AI-mediated search to tightening regulation) and how to get ahead of it

Who Should Attend

This webinar is designed for:

• CMOs, VPs of Marketing, and senior marketing leaders navigating AI disruption
• Marketing executives working to improve performance while managing costs
• Leaders responsible for talent strategy, operating models, and marketing transformation
• Anyone trying to balance AI-driven speed with brand integrity and human creativity

This webinar aims to help marketing leaders make smarter, more human-centered decisions about AI so you can confidently lead transformation in your organization.

Reserve Your Spot Now

Registration is free, but spots are limited. Save your seat and join the conversation.

All registrants will receive ungated access to the full AI for CMOs report.

Presented By:

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue. Kaput is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.

Cathy McPhillips is the Chief Marketing Officer at SmarterX, where she leads brand, marketing, and communications strategy. She drives awareness and adoption of SmarterX’s products and experiences—including Marketing AI Institute, AI Academy, and The Artificial Intelligence Show—helping business leaders understand and apply artificial intelligence to drive smarter outcomes.