Member Communications Manager, AI Academy

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Role: Member Communications Manager, AI Academy
Location: SmarterX HQ (Cleveland)
Reports To: Director of Customer Success, AI Academy

About SmarterX

SmarterX is an AI transformation company. We educate and empower leaders to reimagine business models, reinvent industries, and rethink what's possible. 

  • We believe AI will rapidly transform businesses, industries, jobs, the economy, educational systems, and society. 
  • We believe you can build a smarter version of any business through a responsible, human-centered approach to AI.
  • We believe the future of all business is AI native, AI emergent, or obsolete.  
  • We believe AI education and training is the foundation for success in every organization.

Our goal is to Accelerate AI Literacy for AllTM through courses, content and events. Consulting and speaking are also secondary solutions under the SmarterX brand.

SmarterX has three primary public-facing business units and brands:

  • Marketing AI Institute: Media, event and education business founded in 2016 that is designed to make AI approachable and actionable for marketers. The Institute has more than 90,000 contacts, and its flagship in-person conference, MAICON, draws 1,000+ marketers to Cleveland each year. 
  • AI Academy by SmarterX: Originally launched in 2020 under the Marketing AI Institute brand, AI Academy is being spun off as a dedicated site and brand. AI Academy is a high-growth business unit designed to prepare individuals and organizations for the future of work by making AI education accessible and personalized.
  • The Artificial Intelligence Show: The podcast is SmarterX’s fastest growing media channel with 65,000+ downloads per month. The podcast serves as a promotional tool and lead generator for SmarterX and its business units. 

SmarterX also has an internal AI Content Studio that supports audience growth, demand generation, and customer success across all brands / business units. The AI Content Studio produces blog posts, books, blueprints, courses, newsletters, podcasts, presentations, research, videos and webinars.

Role Overview

The Member Communications Manager is responsible for developing and managing onboarding, engagement, and retention communications to enhance the member experience in AI Academy. 

This role will leverage email marketing, personalized messaging, AI-driven automation, and data insights to optimize learning journeys and improve key metrics such as utilization, completion rates, retention, and Net Promoter Score (NPS).

Key Responsibilities

Onboarding Communications

  • Design and implement automated onboarding sequences to guide new members through AI Academy’s courses and resources.
  • Develop welcome emails, tutorial content, and milestone check-ins to ensure a smooth onboarding experience.
  • Continuously optimize onboarding flows to improve activation and early engagement rates.

Email Nurturing Sequences

  • Create and manage email campaigns that nurture members through their AI learning journey.
  • Develop sequences for engagement, re-engagement, milestone achievements, and course recommendations.
  • Optimize messaging based on member behavior, progress, and feedback.

Personalized Learning Journey Communications

  • Leverage AI-driven personalization to deliver targeted messages based on member interests, progress, and engagement patterns.
  • Work with internal teams to ensure members receive relevant course recommendations, learning tips, and exclusive opportunities.
  • Develop a communication strategy to encourage course completion and maximize engagement.

Performance Management of Email Campaigns

  • Track and analyze key email performance metrics (open rates, click-through rates, conversions, and engagement).
  • Use A/B testing and data insights to continuously improve email effectiveness.
  • Work closely with marketing, customer success, and AI agent teams to align messaging with business goals.

AI Agent Management

  • Oversee and optimize AI-powered member engagement agents to enhance communication and support.
  • Ensure AI agents are trained with up-to-date messaging and provide accurate, personalized responses to members.
  • Continuously refine AI-driven email automation and chat support to improve efficiency and effectiveness.

Qualifications & Experience

  • Proven experience in email marketing, lifecycle marketing, or customer engagement communications.
  • Strong understanding of marketing automation platforms, CRM tools, and AI-driven personalization.
  • Experience managing onboarding communications, email nurturing, and retention strategies.
  • Data-driven mindset with the ability to analyze campaign performance and optimize engagement strategies.
  • Excellent copywriting, content development and email marketing skills.
  • Experience with HubSpot for email automation and performance tracking is preferred.

Compensation & Benefits

  • Competitive base salary with performance-based incentives.
  • Profit-sharing and long-term incentive opportunities.
  • Comprehensive benefits package (health, dental, vision, Simple IRA, etc.).
  • Flexible work environment with a strong team culture.

How to Apply

Interested candidates should submit their resume and a cover letter outlining their experience and approach to member communications and engagement at SmarterX AI Academy. Apply here!