Director of Marketing,
The Artificial Intelligence Show

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Role: Director of Marketing, The Artificial Intelligence Show
Location: SmarterX HQ (Cleveland)
Reports To: Chief Marketing Officer (CMO)

About SmarterX

SmarterX is an AI transformation company. We educate and empower leaders to reimagine business models, reinvent industries, and rethink what's possible. 

  • We believe AI will rapidly transform businesses, industries, jobs, the economy, educational systems, and society. 
  • We believe you can build a smarter version of any business through a responsible, human-centered approach to AI.
  • We believe the future of all business is AI native, AI emergent, or obsolete.  
  • We believe AI education and training is the foundation for success in every organization.

Our goal is to Accelerate AI Literacy for AllTM through courses, content and events. Consulting and speaking are also secondary solutions under the SmarterX brand.

SmarterX has three primary public-facing business units and brands:

  • Marketing AI Institute: Media, event and education business founded in 2016 that is designed to make AI approachable and actionable for marketers. The Institute has more than 90,000 contacts, and its flagship in-person conference, MAICON, draws 1,000+ marketers to Cleveland each year. 
  • AI Academy by SmarterX: Originally launched in 2020 under the Marketing AI Institute brand, AI Academy is being spun off as a dedicated site and brand. AI Academy is a high-growth business unit designed to prepare individuals and organizations for the future of work by making AI education accessible and personalized.
  • The Artificial Intelligence Show: The podcast is SmarterX’s fastest growing media channel with 65,000+ downloads per month. The podcast serves as a promotional tool and lead generator for SmarterX and its business units. 

SmarterX also has an internal AI Content Studio that supports audience growth, demand generation, and customer success across all brands / business units. The AI Content Studio produces blog posts, books, blueprints, courses, newsletters, podcasts, presentations, research, videos and webinars.

Role Overview

The Director of Marketing, The Artificial Intelligence Show is responsible for growing the podcast’s audience through strategic planning, promotion, and performance optimization. 

This role involves managing branding, social media, website presence, and integration across SmarterX and Marketing AI Institute. A major focus will be on YouTube expansion, leveraging AI-driven marketing strategies to maximize reach and engagement.

Key Responsibilities

Planning, Promotion & Performance

  • Develop and execute a marketing strategy to grow the podcast audience.
  • Optimize promotional efforts across owned, earned, and paid channels.
  • Track and analyze podcast performance metrics to refine marketing tactics.
  • Support recruiting and scheduling of guests for podcast series. 

Website & Brand Management

  • Ensure the podcast is prominently featured across SmarterX and Marketing AI Institute websites.
  • Align branding with broader company initiatives and positioning.

Social Media & Community Engagement

  • Drive audience engagement across all relevant social platforms.
  • Develop and execute content strategies tailored for podcast promotion.

SmarterX & Marketing AI Institute Integration

  • Leverage cross-promotion opportunities across SmarterX and Marketing AI Institute channels.
  • Work with internal teams to align podcast marketing with other initiatives.

YouTube Expansion

  • Develop a dedicated YouTube strategy to maximize visibility and engagement.
  • Create and optimize video content, including episode clips, highlights, and AI-driven video enhancements.
  • Work with production teams to refine video format and distribution.

Publishing & Distribution

  • Publish the episodes to all relevant podcast networks.
  • Distribute episodes and clips to the YouTube channel and via social media accounts.
  • Publish related content to SmarterX sites. 

AI Agent Management

  • Support AI agent planning, development, management and integration.
  • Oversee and optimize AI-powered marketing assistants for audience engagement and growth.
  • Ensure AI agents are trained with relevant podcast content for automated promotion and audience interaction.
  • Continuously refine AI-driven strategies for content distribution and community engagement.

Qualifications & Experience

  • Proven experience in podcast marketing, digital marketing, or audience growth strategy.
  • Strong understanding of YouTube growth tactics, SEO, and content distribution.
  • Experience managing social media, brand strategy, and cross-platform promotion.
  • Familiarity with AI tools and automation for marketing efficiency is a plus.
  • Strong analytical skills to track performance and optimize marketing strategies.
  • Deep experience with HubSpot is preferred. 
  • Advanced prompting abilities with standard LLMs and reasoning models. 
  • Extensive experience with OpenAI ChatGPT, Anthropic Claude, Google Gemini and / or Microsoft Copilot. 

Compensation & Benefits

  • Competitive base salary with performance-based incentives.
  • Profit-sharing and long-term incentive opportunities.
  • Eligible for the company’s Phantom Stock Program, allowing participation in future company growth.
  • Comprehensive benefits package (health, dental, vision, Simple IRA, etc.).
  • Flexible work environment with a strong team culture.

How to Apply

Interested candidates should submit their resume and a cover letter outlining their experience and approach to podcast marketing and audience growth at SmarterX. Apply here!