Director of Marketing,
AI Academy

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Role: Director of Marketing, AI Academy
Location: SmarterX HQ (Cleveland)
Reports To: Chief Marketing Officer (CMO)

About SmarterX

SmarterX is an AI transformation company. We educate and empower leaders to reimagine business models, reinvent industries, and rethink what's possible. 

  • We believe AI will rapidly transform businesses, industries, jobs, the economy, educational systems, and society. 
  • We believe you can build a smarter version of any business through a responsible, human-centered approach to AI.
  • We believe the future of all business is AI native, AI emergent, or obsolete.  
  • We believe AI education and training is the foundation for success in every organization.

Our goal is to Accelerate AI Literacy for AllTM through courses, content and events. Consulting and speaking are also secondary solutions under the SmarterX brand.

SmarterX has three primary public-facing business units and brands:

  • Marketing AI Institute: Media, event and education business founded in 2016 that is designed to make AI approachable and actionable for marketers. The Institute has more than 90,000 contacts, and its flagship in-person conference, MAICON, draws 1,000+ marketers to Cleveland each year. 
  • AI Academy by SmarterX: Originally launched in 2020 under the Marketing AI Institute brand, AI Academy is being spun off as a dedicated site and brand. AI Academy is a high-growth business unit designed to prepare individuals and organizations for the future of work by making AI education accessible and personalized.
  • The Artificial Intelligence Show: The podcast is SmarterX’s fastest growing media channel with 65,000+ downloads per month. The podcast serves as a promotional tool and lead generator for SmarterX and its business units. 

SmarterX also has an internal AI Content Studio that supports audience growth, demand generation, and customer success across all brands / business units. The AI Content Studio produces blog posts, books, blueprints, courses, newsletters, podcasts, presentations, research, videos and webinars.

Role Overview

The Director of Marketing will be responsible for developing and executing marketing strategies that drive awareness, engagement, and enrollment for AI Academy programs. 

This role will oversee planning and performance metrics, webinar promotion, AI Academy memberships, brand positioning, social media presence, website management, and cross-brand integration within SmarterX and Marketing AI Institute. 

The Director will also lead the launch and growth of a new YouTube channel featuring course clips and AI education content.

Key Responsibilities

Marketing Strategy & Performance

  • Develop and implement a strategic marketing plan to drive AI Academy growth and brand awareness.
  • Define and track key performance metrics (KPIs) to measure campaign success.
  • Optimize marketing spend and resource allocation to maximize ROI.

Webinars & AI Academy Memberships

  • Promote Intro to AI and Scaling AI Webinars to expand audience reach and conversions.
  • Develop and execute marketing campaigns to grow AI Academy course sales, memberships and engagement.
  • Leverage partnerships, email marketing, and paid media to drive registrations.

Website & Brand Management

  • Oversee the AI Academy website, ensuring it is optimized for user experience and conversions.
  • Ensure cohesive brand messaging and positioning across all marketing materials.
  • Manage branding consistency across all platforms, including digital and offline channels.

Social Media & Community Engagement

  • Build and execute a social media strategy to drive audience growth and engagement.
  • Develop compelling content for LinkedIn, Twitter, Facebook, Slack and other key platforms.
  • Foster community engagement and conversations around AI education and learning.

SmarterX & Marketing AI Institute Integration

  • Ensure seamless integration of AI Academy marketing initiatives within SmarterX and Marketing AI Institute.
  • Collaborate with internal teams to cross-promote content and offerings.
  • Identify opportunities to leverage existing SmarterX and MAII audiences for AI Academy growth.

YouTube Channel Launch & Management

  • Lead the launch of a new YouTube channel featuring AI Academy course clips and educational content.
  • Develop a content strategy that aligns with AI Academy’s marketing goals.
  • Optimize video content for engagement, SEO, and audience growth.

AI Agent Management

  • Support AI agent planning, development, management and integration.
  • Oversee and optimize the use of AI-powered agents to automate engagement and enhance interactions.
  • Ensure AI agents are trained with up-to-date content and provide accurate, brand-aligned responses.
  • Continuously evaluate and refine AI-driven strategies for effectiveness.

Qualifications & Experience

  • Proven experience in marketing, communications, or brand management roles.
  • Expertise in digital marketing, social media strategy, and content creation.
  • Experience managing performance-driven marketing campaigns and tracking KPIs.
  • Strong understanding of webinar promotion, membership marketing, and audience growth strategies.
  • Familiarity with SEO, website management, and marketing automation tools.
  • Experience with YouTube content strategy and social media engagement is a plus.
  • Strong communication and collaboration skills, with experience working cross-functionally.
  • Deep HubSpot experience is preferred.
  • Advanced prompting abilities with standard LLMs and reasoning models. 
  • Extensive experience with OpenAI ChatGPT, Anthropic Claude, Google Gemini and / or Microsoft Copilot.

Compensation & Benefits

  • Competitive base salary with performance-based incentives.
  • Profit-sharing and long-term incentive opportunities.
  • Eligible for the company’s Phantom Stock Program, allowing participation in future company growth.
  • Comprehensive benefits package (health, dental, vision, Simple IRA, etc.).
  • Flexible work environment with a strong team culture.

How to Apply

Interested candidates should submit their resume and a cover letter outlining their experience and marketing vision for the Director of Marketing, AI Academy at SmarterX. Apply here!