Content Specialist

See all open positions

Role: Content Specialist
Location: SmarterX HQ (Cleveland)
Reports To: Chief Content Officer (CCO)

About SmarterX

SmarterX is an AI transformation company. We educate and empower leaders to reimagine business models, reinvent industries, and rethink what's possible. 

  • We believe AI will rapidly transform businesses, industries, jobs, the economy, educational systems, and society. 
  • We believe you can build a smarter version of any business through a responsible, human-centered approach to AI.
  • We believe the future of all business is AI native, AI emergent, or obsolete.  
  • We believe AI education and training is the foundation for success in every organization.

Our goal is to Accelerate AI Literacy for AllTM through courses, content and events. Consulting and speaking are also secondary solutions under the SmarterX brand.

SmarterX has three primary public-facing business units and brands:

  • Marketing AI Institute: Media, event and education business founded in 2016 that is designed to make AI approachable and actionable for marketers. The Institute has more than 90,000 contacts, and its flagship in-person conference, MAICON, draws 1,000+ marketers to Cleveland each year. 
  • AI Academy by SmarterX: Originally launched in 2020 under the Marketing AI Institute brand, AI Academy is being spun off as a dedicated site and brand. AI Academy is a high-growth business unit designed to prepare individuals and organizations for the future of work by making AI education accessible and personalized.
  • The Artificial Intelligence Show: The podcast is SmarterX’s fastest growing media channel with 65,000+ downloads per month. The podcast serves as a promotional tool and lead generator for SmarterX and its business units. 

SmarterX also has an internal AI Content Studio that supports audience growth, demand generation, and customer success across all brands / business units. The AI Content Studio produces blog posts, books, blueprints, courses, newsletters, podcasts, presentations, research, videos and webinars.

Role Overview

The Content Specialist will be responsible for the production and performance management of key content assets, including blueprints, research, newsletters, blog posts, and related materials. 

This role will work closely with the Chief Content Officer (CCO) and other teams to ensure all content aligns with SmarterX’s brand voice, supports business objectives, and engages the target audience effectively.

Key Responsibilities

Content Production & Management

  • Develop and manage high-quality original content, including blueprints, research reports, newsletters, and blog posts.
  • Ensure content is aligned with business goals, audience needs, and brand messaging.
  • Optimize content for SEO, audience engagement, and conversion.

Editorial & Research Support

  • Conduct industry research and analysis to create insightful, AI-driven content.
  • Work with internal teams and subject matter experts to gather insights and validate research findings.
  • Maintain editorial standards and ensure content is accurate, well-researched, and compelling.
  • Edit, refine and verify AI-generated content. 

Performance & Optimization

  • Track and analyze content performance metrics to assess engagement and impact.
  • Implement improvements based on data insights to enhance content reach and effectiveness.
  • Work closely with the marketing team to ensure content is distributed effectively across all channels.

AI Agent Management

  • Support AI agent planning, development, management and integration for content operations.
  • Oversee and optimize the use of AI-powered content agents to streamline research, content creation, and distribution.
  • Ensure AI agents are trained with up-to-date information and aligned with editorial standards.
  • Continuously evaluate and refine AI-driven content processes for efficiency and effectiveness.

Qualifications & Experience

  • Proven experience in content writing, editorial production, or digital publishing.
  • Strong research and analytical skills, with the ability to translate complex topics into accessible content.
  • Familiarity with SEO, content performance tracking, and AI-driven content tools.
  • Ability to work collaboratively and manage multiple content projects simultaneously.
  • Experience in AI, technology, or business-related content development is a plus.
  • Deep experience with HubSpot is preferred.
  • Advanced prompting abilities with standard LLMs and reasoning models. 
  • Extensive experience with OpenAI ChatGPT, Anthropic Claude, Google Gemini and / or Microsoft Copilot. 

Compensation & Benefits

  • Competitive base salary with performance-based incentives.
  • Profit-sharing and long-term incentive opportunities.
  • Comprehensive benefits package (health, dental, vision, Simple IRA, etc.).
  • Flexible work environment with a strong team culture.

How to Apply

Interested candidates should submit their resume and a cover letter outlining their experience and vision for content strategy at SmarterX. Apply here!