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Introducing AI Academy by SmarterX 3.0:
New AI courses, certifications, live experiences, and learning journeys for professionals and businesses starting Aug. 19, 2025.
By Paul Roetzer, Founder & CEO, SmarterX and Marketing AI Institute | July 23, 2025
The Future of Work:
Preparing for Unprecedented Change
Join Us Aug. 19, 2025 for the Academy 3.0 Launch Event
Artificial intelligence (AI) models from Anthropic, Google, Meta, OpenAI, xAI, and other leading AI companies are rapidly becoming smarter and more generally capable.
Many AI researchers appear increasingly confident that we are on a near-term path to AI systems that are on par with humans at most cognitive tasks (i.e. artificial general intelligence or AGI), or even beyond human capabilities at most, if not all, cognitive tasks (i.e. artificial superintelligence or ASI).
Whether AGI (and beyond) is achieved, the race to build more powerful AI systems is accelerating innovation, and, in the process, transforming industries, businesses, and careers.
We are experiencing early applications of voice and vision capabilities that will change the way we interact with our devices and the world around us.
We are at the dawn of agentic AI, in which AI agents will increasingly be able to plan, take actions, and complete tasks on behalf of users.
And, we are witnessing the emergence of advanced reasoning models that are able to solve increasingly complex problems by simply taking more time to “think.”
Personal and Business AI Transformation
Accelerating AI literacy and transformation is a career and business imperative.
Yet, according to the Marketing AI Institute’s 2025 State of Marketing AI Report, 62% of respondents say a lack of education and training is a top barrier to AI adoption, and only 32% of respondents’ employers currently have internal AI-focused education or training in place.
In response to the accelerated need, we have reimagined AI Academy by SmarterX and our AI Mastery Membership program, which were first launched in 2020. to help professionals and organizations thrive through the disruption and uncertainty ahead.
Join Paul Roetzer, Mike Kaput, Cathy McPhillips, and the team on Aug. 19 for the AI Academy by SmarterX 3.0 launch event:
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Learn about the vision and roadmap for AI Academy.
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Explore new on-demand courses and certifications.
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Discover AI Academy Live classes and experiences.
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Preview the new learning management system.
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Imagine the potential of personalized AI learning journeys.
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Get a first look at Business Account features (and join the waitlist).
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Participate in an Ask Me Anything session.
Attend the launch event.
Snapshot of New AI Courses, Certifications, Live Experiences, and Learning Journeys
When we set out to redesign the AI Academy, we had three primary goals in mind:
- Drive AI understanding across industries and professions through affordable education.
- Provide a path to AI mastery through content, events, and experiences.
- Personalize learning journeys to maximize the positive impact of AI on people’s careers, businesses, and lives.
Every course, certification, and experience is meant to be part of a learning journey.
Here’s a preview of what’s coming on Aug. 19:
- (New) AI Fundamentals Course Series with Professional Certificate presented by Paul Roetzer:
- Intro to Artificial Intelligence
- AI Concepts 101
- The State of AI
- The AI Timeline
- Generative AI 101
- Prompting 101
- AI Agents 101
- AI and You
- (Updated) Piloting AI Course Series 3rd edition with Professional Certificate presented by Paul Roetzer:
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- Piloting AI in Business
- The Use Case Model
- The Problem-Based Model
- How to Build Your Co-X
- (Updated) Scaling AI Course Series 2nd edition with Professional Certificate presented by Paul Roetzer:
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- The AI-Forward Organization
- The AI Academy
- The AI Council
- Generative AI Policies
- Responsible AI Principles
- AI Impact Assessments
- The AI Roadmap
- (New) Gen AI App Course Series: New 15-20 minute on-demand reviews of AI apps released every Friday. The series includes: AI Productivity Apps, AI Image Apps, AI Video Apps, AI Audio Apps, and AI Agents. Upcoming weekly courses include:
- OpenAI Custom GPTs
- Google Gemini Deep Research
- Google NotebookLM
- OpenAI ChatGPT Deep Research
- Google Gemini Gems
- Google Imagen 4
- Google Veo 3
- (New) AI Academy Live: Regularly scheduled live classes and member experiences, including:
- AI Deep Dives
- AI Transformation Spotlights
- Master Classes
- AI Trends Briefings (quarterly)
- AMAs with Paul Roetzer (quarterly)
- AI Book Club (quarterly)
- (New) AI for Industries Course Series with Professional Certificates: Monthly course releases by industry starting in August 2025. Upcoming series include:
- AI for Professional Services
- AI for Retail
- AI for Healthcare
- (New) AI for Departments Course Series with Professional Certificate: Monthly course releases by industry starting in August 2025. Upcoming series include:
- AI for Marketing
- AI for Sales
- AI for Customer Success
We will continue to introduce new course series and experiences designed to personalize AI learning journeys and help professionals achieve mastery in their professions and industries.
We’re beginning with the following three-course series as part of our current roadmap:
- (New) AI for Executives Course Series with Professional Certificates: Courses by executive title (e.g., CEOs, CMOs, CROs, COOs).
- (New) AI for Careers Course Series with Professional Certificates: Courses by career paths (e.g., accountants, attorneys, consultants, marketers, realtors, sales reps, service reps, teachers).
- (New) AI for Businesses Course Series with Professional Certificates: Courses by business type (e.g., associations, insurance brokers, law firms, marketing agencies, medical practices).
Building a Smarter Learning Management System (LMS) and Experience
Our new, AI-powered learning management system (LMS) is planned to begin rolling out in private beta in September, with a full release expected in October - December 2025. The new LMS will continually provide more intelligent and personalized learning experiences.
In the meantime, all courses, certifications, and live experiences will be available as they are released through the current LMS, starting on Tuesday, Aug. 19.
Based on early demand for Business Accounts, we anticipate the need for a gradual rollout of the new LMS to ensure performance and service levels.
Existing AI Mastery Members will get priority access to the new LMS once it becomes available, so individuals and businesses are encouraged to register now.
Join AI Academy by SmarterX
Join thousands of AI-forward professionals, leaders, and businesses that are accelerating their AI literacy and transformation through AI Academy by SmarterX.
Moving forward, the professionals who understand, embrace, and apply AI to their jobs will have superpowers.
They will be able to outperform their peers in the near term by 10x in terms of efficiency and productivity.
They will be more creative and innovative, thereby becoming catalysts for growth in their companies.
They will have the highest value and earning power, and the greatest chance to thrive through the uncertainty ahead.
Don’t wait for the world to get smarter around you.
It’s time to reimagine what’s possible.
You can become a change agent within your business and be the one who drives the next frontier of transformation.
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