2026 Marketing Talent AI Impact Webinar: 

Artificial intelligence is reshaping marketing talent, team structures, and the future of work far faster than most organizations are prepared for. The inaugural 2026 Marketing Talent AI Impact Report, presented by Google Cloud in conjunction with the Marketing AI Industry Council, uncovers how senior marketing leaders across industries are navigating this transformation, and what skills, roles, and strategies will define the years ahead.

In this live, free webinar on Jan. 27, 2026 at 12pm ET, we break down the report’s most important insights and explore what marketing leaders, practitioners, and organizations must do now to stay ahead. 

You’ll gain a clear understanding of how AI is impacting hiring, training, workflows, governance, agency partnerships, and the evolving definition of “human value” inside modern marketing teams.

Whether you're a CMO, a team leader, or a marketer working to future-proof your career, this session will help you understand the realities of AI-driven transformation and how to turn them into opportunities.

What You’ll Learn

The Future of Work in Marketing

AI model advancements and emerging agent capabilities are accelerating faster than expected. Learn why the Council believes the next 1–2 years will radically reshape the structure and expectations of marketing roles.

The New Talent Landscape

Explore how required skills are shifting, from execution to orchestration, from production to strategy, and why AI literacy is rapidly becoming a baseline expectation for every marketer.

Hiring in the Age of AI

Understand what leaders now prioritize in applicants, including curiosity, adaptability, ethical judgment, and the ability to collaborate with AI as a strategic partner.

Why AI Literacy Is Table Stakes

The report makes clear that one-time training isn’t enough. We’ll break down how organizations are embedding AI into workflows, performance expectations, and continuous learning.

The Human Edge

Discover the uniquely human capabilities like strategic thinking, emotional intelligence, storytelling, and synthesis, that become even more valuable as AI takes on routine tasks.

AI Agents, Governance & Partner Ecosystems

Gain clarity on the real capabilities (and limitations) of AI agents today, how to approach responsible AI governance without slowing innovation, and how agency relationships are being fundamentally renegotiated.

Futurecasting Roles & Team Structures

See which roles will evolve, which may disappear, and which new AI-first positions are emerging, including AI Process Owners, Governance Leads, Prompt Designers, and Agent Workflow Managers.

Who Should Attend

• Marketing and Business Leaders navigating strategic AI adoption
• People Managers responsible for team development and skills readiness
• HR and Talent Leaders rethinking hiring and training models
• Practitioners looking to understand how their roles will evolve
• Anyone responsible for AI literacy, governance, or transformation initiatives
• Any knowledge worker looking to upskill, reskill, and future-proof their career

Why Attend This Webinar

• Get a clear, accessible breakdown of the report’s key findings
• Understand how your team’s roles, expectations, and skills will shift in the next 12–36 months
• Gain actionable recommendations for preparing your organization and your career for an AI-forward future
• Access insights from senior marketing leaders at major global brands who participated in the report

You’ll also receive a link to download the full 2026 Marketing Talent AI Impact Report so you can explore the findings and recommended actions in depth.

Register to secure your spot, and we’ll see you on Jan. 27 at 12pm for the 2026 Marketing Talent AI Impact Report webinar. If you can’t attend live, register to receive the on-demand recording on Jan. 28. 

Presented By:

Paul Roetzer is on a mission to accelerate AI literacy and human-centered AI transformation in organizations. As the founder and CEO of SmarterX and Marketing AI Institute, Roetzer is the driving force behind some of the industry's leading AI events and content. He created the Marketing AI Conference (MAICON), co-hosts the popular podcast The Artificial Intelligence Show, and is co-author of Marketing Artificial Intelligence.

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue. Kaput is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.